Public relations practices : managerial case studies and problems

By:

Center, Allen H

Contributor(s):

Material type: Text

TextPublication details: Noida Pearson India Education Services Pvt Ltd 2016Edition: 7th edDescription: 356PISBN:

9789332556980

Subject(s):

DDC classification:

659.2 CEN

Summary: Table of Contents: 1. The Purposes of Public Relations 2. How Public Relations Deals with Problems and Opportunities 3. Employee Relations 4. Community Relations 5. Investor Relations 6. Consumer Relations 7. Media Relations 8. Public Issue Campaigns and Debates 9. Crisis Management 10. Standards, Ethics, and Values

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Plaksha University Library	Management	659.2 CEN (Browse shelf(Opens below))	Available		002039

https://www.pearson.com/en-us/subject-catalog/p/public-relations-practices/P200000005856/9780133127645?tab=table-of-contents

Table of Contents:
1. The Purposes of Public Relations
2. How Public Relations Deals with Problems and Opportunities

3. Employee Relations

4. Community Relations

5. Investor Relations

6. Consumer Relations

7. Media Relations

8. Public Issue Campaigns and Debates

9. Crisis Management

10. Standards, Ethics, and Values

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