Public relations practices : managerial case studies and problems
Center, Allen H.
Public relations practices : managerial case studies and problems - 7th ed. - Noida Pearson India Education Services Pvt Ltd 2016 - 356P.
https://www.pearson.com/en-us/subject-catalog/p/public-relations-practices/P200000005856/9780133127645?tab=table-of-contents
Table of Contents:
1. The Purposes of Public Relations
2. How Public Relations Deals with Problems and Opportunities
3. Employee Relations
4. Community Relations
5. Investor Relations
6. Consumer Relations
7. Media Relations
8. Public Issue Campaigns and Debates
9. Crisis Management
10. Standards, Ethics, and Values
9789332556980
Public Relations
Two-way communications
Employee Relations
659.2 / CEN
Public relations practices : managerial case studies and problems - 7th ed. - Noida Pearson India Education Services Pvt Ltd 2016 - 356P.
https://www.pearson.com/en-us/subject-catalog/p/public-relations-practices/P200000005856/9780133127645?tab=table-of-contents
Table of Contents:
1. The Purposes of Public Relations
2. How Public Relations Deals with Problems and Opportunities
3. Employee Relations
4. Community Relations
5. Investor Relations
6. Consumer Relations
7. Media Relations
8. Public Issue Campaigns and Debates
9. Crisis Management
10. Standards, Ethics, and Values
9789332556980
Public Relations
Two-way communications
Employee Relations
659.2 / CEN