Influence : the psychology of persuasion

By:

Cialdini, Robert B

Material type: Text

TextPublication details: New York Harper Business 2007Description: xix, 568pISBN:

9780063138803 (pbk.)

Subject(s):

DDC classification:

153.852 CIA

Summary: Weapons of influence -- Reciprocation : the old give and take and take -- Commitment and consistency : hobgoblins of the mind -- Social proof : truths are us -- Liking : the friendly thief -- Authority : directed deference -- Scarcity : the rule of the few -- Epilogue. Instant influence : primitive consent for an automatic age.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Plaksha University Library	Psychology	153.852 CIA (Browse shelf(Opens below))	Available		002831
Book	Plaksha University Library	Psychology	153.852 CIA (Browse shelf(Opens below))	Available		002832

Weapons of influence -- Reciprocation : the old give and take and take -- Commitment and consistency : hobgoblins of the mind -- Social proof : truths are us -- Liking : the friendly thief -- Authority : directed deference -- Scarcity : the rule of the few -- Epilogue. Instant influence : primitive consent for an automatic age.

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