Influence : the psychology of persuasion
Cialdini, Robert B.
Influence : the psychology of persuasion - New York Harper Business 2007 - xix, 568p.,
Weapons of influence -- Reciprocation : the old give and take and take -- Commitment and consistency : hobgoblins of the mind -- Social proof : truths are us -- Liking : the friendly thief -- Authority : directed deference -- Scarcity : the rule of the few -- Epilogue. Instant influence : primitive consent for an automatic age.
9780063138803 (pbk.)
Persuasion - Psychology
Influence - Psychology
Compliance
153.852 / CIA
Influence : the psychology of persuasion - New York Harper Business 2007 - xix, 568p.,
Weapons of influence -- Reciprocation : the old give and take and take -- Commitment and consistency : hobgoblins of the mind -- Social proof : truths are us -- Liking : the friendly thief -- Authority : directed deference -- Scarcity : the rule of the few -- Epilogue. Instant influence : primitive consent for an automatic age.
9780063138803 (pbk.)
Persuasion - Psychology
Influence - Psychology
Compliance
153.852 / CIA