The inversion factor : how to thrive in the IoT economy

By:

Bernardi, Linda

Contributor(s):

Material type: Text

TextPublication details: London MIT Press 2017Description: 232 pISBN:

9780262535984 (pbk.)

Subject(s):

DDC classification:

658.575 BER

Summary: "Why companies need to move away from a “product first” orientation to pursuing innovation based on customer need. In the past, companies found success with a product-first orientation; they made a thing that did a thing. The Inversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking “How do the products we make meet customer needs?” companies should ask “How can technology help us reimagine and fill a need?” Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles. Zipcar inverted the traditional car company mission."

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Plaksha University Library	Management	658.575 BER (Browse shelf(Opens below))	Available		003421

Browsing Plaksha University Library shelves, Collection: Management Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.514 HAR Managing creativity and innovation: Practical Strategies to encourage creativity	658.514 HAR Managing creativity and innovation	658.514 JES Reinventing jobs : a 4-step approach for applying automation to work	658.575 BER The inversion factor : how to thrive in the IoT economy	658.575 CAG Inspired : how to create tech products customers love	658.575 CAG Inspired : how to create tech products customers love	658.575 EYA Hooked : how to build habit-forming products	Next

https://mitpress.mit.edu/9780262535984/the-inversion-factor/

"Why companies need to move away from a “product first” orientation to pursuing innovation based on customer need.

In the past, companies found success with a product-first orientation; they made a thing that did a thing. The Inversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking “How do the products we make meet customer needs?” companies should ask “How can technology help us reimagine and fill a need?” Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles. Zipcar inverted the traditional car company mission."

There are no comments on this title.

to post a comment.