The inversion factor : how to thrive in the IoT economy
Bernardi, Linda.
The inversion factor : how to thrive in the IoT economy - London MIT Press 2017 - 232 p.,
https://mitpress.mit.edu/9780262535984/the-inversion-factor/
"Why companies need to move away from a “product first” orientation to pursuing innovation based on customer need.
In the past, companies found success with a product-first orientation; they made a thing that did a thing. The Inversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking “How do the products we make meet customer needs?” companies should ask “How can technology help us reimagine and fill a need?” Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles. Zipcar inverted the traditional car company mission."
9780262535984 (pbk.)
New products
Strategic planning
Internet of things--Economy
658.575 / BER
The inversion factor : how to thrive in the IoT economy - London MIT Press 2017 - 232 p.,
https://mitpress.mit.edu/9780262535984/the-inversion-factor/
"Why companies need to move away from a “product first” orientation to pursuing innovation based on customer need.
In the past, companies found success with a product-first orientation; they made a thing that did a thing. The Inversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking “How do the products we make meet customer needs?” companies should ask “How can technology help us reimagine and fill a need?” Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles. Zipcar inverted the traditional car company mission."
9780262535984 (pbk.)
New products
Strategic planning
Internet of things--Economy
658.575 / BER