The inversion factor : (Record no. 8141)
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000 -LEADER | |
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fixed length control field | 01396nam a2200229 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 220903b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780262535984 (pbk.) |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.575 |
Item number | BER |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Bernardi, Linda. |
245 ## - TITLE STATEMENT | |
Title | The inversion factor : |
Remainder of title | how to thrive in the IoT economy |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | London |
Name of publisher, distributor, etc. | MIT Press |
Date of publication, distribution, etc. | 2017 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 232 p., |
500 ## - GENERAL NOTE | |
General note | https://mitpress.mit.edu/9780262535984/the-inversion-factor/ |
520 ## - SUMMARY, ETC. | |
Summary, etc. | "Why companies need to move away from a “product first” orientation to pursuing innovation based on customer need.<br/><br/>In the past, companies found success with a product-first orientation; they made a thing that did a thing. The Inversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking “How do the products we make meet customer needs?” companies should ask “How can technology help us reimagine and fill a need?” Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles. Zipcar inverted the traditional car company mission." |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | New products |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Strategic planning |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Internet of things |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Sarma, Sanjay. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Traub, Kenneth R. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
9 (RLIN) | 582 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
9 (RLIN) | 1080 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
9 (RLIN) | 2486 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
General subdivision | Economy |
9 (RLIN) | 2489 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
9 (RLIN) | 2487 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
9 (RLIN) | 2490 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | bill no. | bill date | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Koha item type |
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Dewey Decimal Classification | Management | 276/22-23 | 25/08/2022 | Plaksha University Library | Plaksha University Library | 03/09/2022 | T V Enterprises | 1457.54 | 1 | 658.575 BER | 003421 | 01/12/2023 | 22/11/2023 | Book |