The inversion factor : (Record no. 8141)

MARC details
000 -LEADER
fixed length control field 01396nam a2200229 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220903b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780262535984 (pbk.)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.575
Item number BER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bernardi, Linda.
245 ## - TITLE STATEMENT
Title The inversion factor :
Remainder of title how to thrive in the IoT economy
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. MIT Press
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Extent 232 p.,
500 ## - GENERAL NOTE
General note https://mitpress.mit.edu/9780262535984/the-inversion-factor/
520 ## - SUMMARY, ETC.
Summary, etc. "Why companies need to move away from a “product first” orientation to pursuing innovation based on customer need.<br/><br/>In the past, companies found success with a product-first orientation; they made a thing that did a thing. The Inversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking “How do the products we make meet customer needs?” companies should ask “How can technology help us reimagine and fill a need?” Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles. Zipcar inverted the traditional car company mission."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet of things
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sarma, Sanjay.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Traub, Kenneth R.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 582
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 1080
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 2486
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision Economy
9 (RLIN) 2489
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 2487
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 2490
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code bill no. bill date Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Koha item type
    Dewey Decimal Classification     Management 276/22-23 25/08/2022 Plaksha University Library Plaksha University Library 03/09/2022 T V Enterprises 1457.54 1 658.575 BER 003421 01/12/2023 22/11/2023 Book

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