Why we buy: the Science of Shopping--updated and Revised for the Internet, the Global Consumer, and Beyond

By:

Underhill, Paco

Material type: Text

TextPublication details: New York Simon & Schuster Paperbacks 2009Description: 306pISBN:

9781416595243(pbk.)

Subject(s):

DDC classification:

658.8343 UND

Summary: "Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture. This enlightening edition includes new information on: -The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Plaksha University Library	Management	658.8343 UND (Browse shelf(Opens below))	Available		004901

https://www.simonandschuster.com/books/Why-We-Buy/Paco-Underhill/9781416595243

"Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.

This enlightening edition includes new information on:

-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers."

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