Why we buy: the Science of Shopping--updated and Revised for the Internet, the Global Consumer, and Beyond
Underhill, Paco
Why we buy: the Science of Shopping--updated and Revised for the Internet, the Global Consumer, and Beyond - New York Simon & Schuster Paperbacks 2009 - 306p.
https://www.simonandschuster.com/books/Why-We-Buy/Paco-Underhill/9781416595243
"Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.
This enlightening edition includes new information on:
-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers."
9781416595243(pbk.)
Marketing research
Consumer behaviour
Retail trade
658.8343 / UND
Why we buy: the Science of Shopping--updated and Revised for the Internet, the Global Consumer, and Beyond - New York Simon & Schuster Paperbacks 2009 - 306p.
https://www.simonandschuster.com/books/Why-We-Buy/Paco-Underhill/9781416595243
"Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.
This enlightening edition includes new information on:
-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers."
9781416595243(pbk.)
Marketing research
Consumer behaviour
Retail trade
658.8343 / UND