Emotion by design : creative leadership lessons from a life at Nike

By:

Hoffman, Greg

Material type: Text

TextPublication details: London Penguin Books 2022Description: xix, 279pISBN:

9781847943569 (pbk.)

Subject(s):

DDC classification:

338.76887 HOF

Summary: How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Plaksha University Library	Economics	338.76887 HOF (Browse shelf(Opens below))	Available		004187

https://www.penguin.co.uk/books/444209/emotion-by-design-by-hoffman-greg/9781847943569

How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?

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