Emotion by design : creative leadership lessons from a life at Nike
Hoffman, Greg
Emotion by design : creative leadership lessons from a life at Nike - London Penguin Books 2022 - xix, 279p.,
https://www.penguin.co.uk/books/444209/emotion-by-design-by-hoffman-greg/9781847943569
How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?
9781847943569 (pbk.)
Marketing--Psychological aspects
Nike (Firm)
Sporting goods industry
338.76887 / HOF
Emotion by design : creative leadership lessons from a life at Nike - London Penguin Books 2022 - xix, 279p.,
https://www.penguin.co.uk/books/444209/emotion-by-design-by-hoffman-greg/9781847943569
How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?
9781847943569 (pbk.)
Marketing--Psychological aspects
Nike (Firm)
Sporting goods industry
338.76887 / HOF