Hooked : how to build habit-forming products

By:

Eyal, Nir

Contributor(s):

Hoover, Ryan

Material type: Text

TextPublication details: UK Penguin Business 2019Description: 246pISBN:

9780241184837 (hb.)

Subject(s):

DDC classification:

658.575 EYA

Summary: A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather Nir Eyal reveals how successful companies create products people can't put down - and how you can too

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Plaksha University Library	Management	658.575 EYA (Browse shelf(Opens below))	Available		003200
Book	Plaksha University Library	Management	658.575 EYA (Browse shelf(Opens below))	Available		001917

https://www.penguin.co.uk/books/278/278201/hooked/9780241184837.html

A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup

'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather

Nir Eyal reveals how successful companies create products people can't put down - and how you can too

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