Made to stick : why some ideas take hold and others come unstuck

By:

Heath, Chip

Contributor(s):

Heath, Dan

Material type: Text

TextPublication details: London Arrow Books 2007Description: 323pISBN:

9780099505693(hb.)

Subject(s):

DDC classification:

302.2 HEA

Summary: "Why does fake news stick while the truth goes missing? Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:"

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Plaksha University Library	Social Science	302.2 HEA (Browse shelf(Opens below))	Available		004039

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Previous	302.14 KRO Mutual aid : a factor of evolution	302.14 REH Communalism in postcolonial India: changing contours	302.2 ECO A theory of semiotics	302.2 HEA Made to stick : why some ideas take hold and others come unstuck	302.2 LOW How to talk to anyone : 92 little tricks for big success in relationships	302.2 LOW How to talk to anyone : 92 little tricks for big success in relationships	302.2 PRA Don't shut up : how to talk so the world listens	Next

"Why does fake news stick while the truth goes missing?
Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?

Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:"

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