Made to stick : (Record no. 8515)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00967nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230601b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780099505693(hb.) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.2 |
| Item number | HEA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Heath, Chip |
| 245 ## - TITLE STATEMENT | |
| Title | Made to stick : |
| Remainder of title | why some ideas take hold and others come unstuck |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Arrow Books |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 323p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Why does fake news stick while the truth goes missing?<br/>Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?<br/><br/>Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:" |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Context effects (Psychology) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Memetics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social psychology |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Heath, Dan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 8753 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 8754 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1545 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 8755 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | bill no. | bill date | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Social Science | TB363 | 11/05/2023 | Plaksha University Library | Plaksha University Library | 01/06/2023 | Technical Bureau India Pvt Ltd | 599.00 | 302.2 HEA | 004039 | 09/07/2023 | 01/06/2023 | Book |