Managerial economics : theory and practice

By:

Thomas, Christopher R

Contributor(s):

Maurice, S. Charles

Material type: Text

TextPublication details: Chennai McGraw-Hill 2016Edition: 12th edDescription: 704pISBN:

9789389949995

Subject(s):

DDC classification:

338.5 THO

Summary: This text is designed to teach students the economic way of thinking about business decisions and strategy. Managerial Economics develops critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms. It is a self-contained textbook that requires no previous training in economics. The text carefully develops and applies the most useful concepts for business decision making and strategic planning.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Plaksha University Library	Economics	338.5 THO (Browse shelf(Opens below))	Available		002038

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This text is designed to teach students the economic way of thinking about business decisions and strategy. Managerial Economics develops critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms. It is a self-contained textbook that requires no previous training in economics. The text carefully develops and applies the most useful concepts for business decision making and strategic planning.

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