Managerial economics : theory and practice
Thomas, Christopher R.
Managerial economics : theory and practice - 12th ed. - Chennai McGraw-Hill 2016 - 704p.
https://www.mheducation.co.in/managerial-economics-9789389949995-india#tab-label-product-description-title
This text is designed to teach students the economic way of thinking about business decisions and strategy. Managerial Economics develops critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms. It is a self-contained textbook that requires no previous training in economics. The text carefully develops and applies the most useful concepts for business decision making and strategic planning.
9789389949995
Economics
Managerial Economics
Consumer Behavior
338.5 / THO
Managerial economics : theory and practice - 12th ed. - Chennai McGraw-Hill 2016 - 704p.
https://www.mheducation.co.in/managerial-economics-9789389949995-india#tab-label-product-description-title
This text is designed to teach students the economic way of thinking about business decisions and strategy. Managerial Economics develops critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms. It is a self-contained textbook that requires no previous training in economics. The text carefully develops and applies the most useful concepts for business decision making and strategic planning.
9789389949995
Economics
Managerial Economics
Consumer Behavior
338.5 / THO