Essentials of entrepreneurship and small business management

By:

Scarborough, Norman M

Contributor(s):

Cornwall, Jeffrey R

Material type: Text

TextPublication details: Noida Pearson India Education Services Pvt Ltd 2016Edition: 8th edDescription: 704pISBN:

9789332559981

Subject(s):

DDC classification:

658.022 SCA

Summary: Entrepreneurship is a fast-growing and ever-changing discipline. Of late, people of all ages, backgrounds, and nationalities are launching businesses of their own and, in the process, are reshaping the world’s economy. The purpose of this book is to open the readers’ mind to the possibilities, the challenges, and the rewards of owning their own business and to provide the tools they will need in order to be successful if they choose the path of entrepreneurship. In the revised eighth edition, the authors have provided plenty of practical, “hands-on” tools and techniques to make new business ventures successful. This book provides the tools to help teach students the right way to launch and manage a small business with the staying power to succeed and grow. Highlights of this Edition: • Most of the real-world examples, which allows the readers to see how entrepreneurs are putting into practice the learnt concepts, are new. • A new chapter “Ethics and Entrepreneurship: Doing the Right Thing” is included. It provides the readers a framework for making ethical decisions in business. • Extensive and updated coverage of important topics like using the business model canvas to refine a business idea and using social media, including Facebook, Twitter, and YouTube, as bootstrap marketing tools. • The popular feature “Hands On: How To . . .,” which selects a concept from each chapter and explains how readers can put that into practice in their own company, is also revised. • “You Be the Consultant”, another feature popular among the students and professors, is inserted in every chapter. It describes a decision an entrepreneur faces and asks the reader to play the role of consultant and advise the entrepreneur on the best course of action. This feature includes the fascinating stories of how entrepreneurs came up with their business ideas. • This edition includes ten brief cases, eight of them new to this edition, covering a variety of topics. All of the cases are about small companies, which can be researched online. • The content of every chapter reflects the most recent statistics, studies, surveys, and research about entrepreneurship and small business management

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Plaksha University Library	Management	658.022 SCA (Browse shelf(Opens below))	Available		001856

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Previous	658 TUL Business organisation and management	658 ULR Product design and development	658.001 MAD Sensemaking : what makes human intelligence essential in the age of the algorithm	658.022 SCA Essentials of entrepreneurship and small business management	658.044 ROB How to be a power connector : the 5+50+100 rule for turning your business network into profits	658.049 BAR The 30 day MBA in international business : your fast track guide to business success	658.049 MEY The culture map : breaking through the invisible boundaries of global business	Next

Entrepreneurship is a fast-growing and ever-changing discipline. Of late, people of all ages, backgrounds, and nationalities are launching businesses of their own and, in the process, are reshaping the world’s economy. The purpose of this book is to open the readers’ mind to the possibilities, the challenges, and the rewards of owning their own business and to provide the tools they will need in order to be successful if they choose the path of entrepreneurship. In the revised eighth edition, the authors have provided plenty of practical, “hands-on” tools and techniques to make new business ventures successful. This book provides the tools to help teach students the right way to launch and manage a small business with the staying power to succeed and grow. Highlights of this Edition: • Most of the real-world examples, which allows the readers to see how entrepreneurs are putting into practice the learnt concepts, are new. • A new chapter “Ethics and Entrepreneurship: Doing the Right Thing” is included. It provides the readers a framework for making ethical decisions in business. • Extensive and updated coverage of important topics like using the business model canvas to refine a business idea and using social media, including Facebook, Twitter, and YouTube, as bootstrap marketing tools. • The popular feature “Hands On: How To . . .,” which selects a concept from each chapter and explains how readers can put that into practice in their own company, is also revised. • “You Be the Consultant”, another feature popular among the students and professors, is inserted in every chapter. It describes a decision an entrepreneur faces and asks the reader to play the role of consultant and advise the entrepreneur on the best course of action. This feature includes the fascinating stories of how entrepreneurs came up with their business ideas. • This edition includes ten brief cases, eight of them new to this edition, covering a variety of topics. All of the cases are about small companies, which can be researched online. • The content of every chapter reflects the most recent statistics, studies, surveys, and research about entrepreneurship and small business management

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