MARC details
| 000 -LEADER |
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| fixed length control field |
02797nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210916s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789332559981 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.022 |
| Item number |
SCA |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Scarborough, Norman M. |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Essentials of entrepreneurship and small business management |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Noida |
| Name of publisher, distributor, etc. |
Pearson India Education Services Pvt Ltd |
| Date of publication, distribution, etc. |
2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
704p. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Entrepreneurship is a fast-growing and ever-changing discipline. Of late, people of all ages, backgrounds, and nationalities are launching businesses of their own and, in the process, are reshaping the world’s economy. The purpose of this book is to open the readers’ mind to the possibilities, the challenges, and the rewards of owning their own business and to provide the tools they will need in order to be successful if they choose the path of entrepreneurship. In the revised eighth edition, the authors have provided plenty of practical, “hands-on” tools and techniques to make new business ventures successful. This book provides the tools to help teach students the right way to launch and manage a small business with the staying power to succeed and grow. Highlights of this Edition: • Most of the real-world examples, which allows the readers to see how entrepreneurs are putting into practice the learnt concepts, are new. • A new chapter “Ethics and Entrepreneurship: Doing the Right Thing” is included. It provides the readers a framework for making ethical decisions in business. • Extensive and updated coverage of important topics like using the business model canvas to refine a business idea and using social media, including Facebook, Twitter, and YouTube, as bootstrap marketing tools. • The popular feature “Hands On: How To . . .,” which selects a concept from each chapter and explains how readers can put that into practice in their own company, is also revised. • “You Be the Consultant”, another feature popular among the students and professors, is inserted in every chapter. It describes a decision an entrepreneur faces and asks the reader to play the role of consultant and advise the entrepreneur on the best course of action. This feature includes the fascinating stories of how entrepreneurs came up with their business ideas. • This edition includes ten brief cases, eight of them new to this edition, covering a variety of topics. All of the cases are about small companies, which can be researched online. • The content of every chapter reflects the most recent statistics, studies, surveys, and research about entrepreneurship and small business management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Entrepreneurship |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Small business management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cornwall, Jeffrey R. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
654 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
5006 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
7749 |
