Why we buy: the Science of Shopping--updated and Revised for the Internet, the Global Consumer, and Beyond

By:

Underhill, Paco

Material type: Text

TextPublication details: New York Simon & Schuster Paperbacks 2009Description: 306pISBN:

9781416595243(pbk.)

Subject(s):

DDC classification:

658.8343 UND

Summary: "Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture. This enlightening edition includes new information on: -The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Plaksha University Library	Management	658.8343 UND (Browse shelf(Opens below))	Available		004901

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Previous	658.834 CRO Lean analytics : use data to build a better startup faster	658.8342 SCH Consumer behavior	658.8342 SOL Consumer behavior : buying, having, and being	658.8343 UND Why we buy: the Science of Shopping--updated and Revised for the Internet, the Global Consumer, and Beyond	658.840951 SIL The $10 trillion prize : captivating the newly affluent in China and India	658.85 PRI Sell the way you buy: a modern approach to sales that actually works (even on you)	658.85 SUB Sell like crazy : how to get as many clients, customers and sales as you can possibly handle	Next

https://www.simonandschuster.com/books/Why-We-Buy/Paco-Underhill/9781416595243

"Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.

This enlightening edition includes new information on:

-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers."

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