Customer data and privacy : insights you need from Harvard Business Review
Harvard Business Review
Customer data and privacy : insights you need from Harvard Business Review - Boston Harvard Business Review Press 2020 - xvii, 144p., - Insights you need from Harvard Business Review .
https://blackwells.co.uk/bookshop/product/Customer-Data-and-Privacy-by-Harvard-Business-Review-Press/9781633699861
Collect data and build trust. With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in the absence of regulation and clear guidelines from most federal or state governments, it's difficult for companies to understand what qualifies as reasonable use and then determine how to act in the best interest of their customers. How do they build, not erode, trust Customer Data and Privacy: The Insights You Need from Harvard Business Review brings you today's most essential thinking on customer data and privacy to help you understand the tangled interdependencies and complexities of this evolving issue. The lessons in this book will help you develop strategies that allow your company to be a good steward, collecting, using, and storing customer data responsibly.
9781633699861 (pbk.)
Customer relationship management
Data protection
Privacy, Right of
005.8 / HAR
Customer data and privacy : insights you need from Harvard Business Review - Boston Harvard Business Review Press 2020 - xvii, 144p., - Insights you need from Harvard Business Review .
https://blackwells.co.uk/bookshop/product/Customer-Data-and-Privacy-by-Harvard-Business-Review-Press/9781633699861
Collect data and build trust. With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in the absence of regulation and clear guidelines from most federal or state governments, it's difficult for companies to understand what qualifies as reasonable use and then determine how to act in the best interest of their customers. How do they build, not erode, trust Customer Data and Privacy: The Insights You Need from Harvard Business Review brings you today's most essential thinking on customer data and privacy to help you understand the tangled interdependencies and complexities of this evolving issue. The lessons in this book will help you develop strategies that allow your company to be a good steward, collecting, using, and storing customer data responsibly.
9781633699861 (pbk.)
Customer relationship management
Data protection
Privacy, Right of
005.8 / HAR