| 000 | 00984nam a22001937a 4500 | ||
|---|---|---|---|
| 008 | 230801b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781625274496(hb.) | ||
| 082 |
_a658.802 _bKIM |
||
| 100 |
_aKim, W. Chan _98827 |
||
| 245 |
_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant |
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| 260 |
_aBoston _bHarvard Business Review Press _c2015 |
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| 300 | _axxviii, 287p. | ||
| 500 | _ahttps://hbr.org/2004/10/blue-ocean-strategy | ||
| 520 | _a"Summary. Despite a long-term decline in the circus industry, Cirque du Soleil profitably increased revenue 22-fold over the last 10 years by reinventing the circus. Rather than competing within the confines of the existing industry or trying to steal customers from rivals, Cirque developed uncontested market space that made the competition irrelevant." | ||
| 650 |
_aMarket segmentation _98828 |
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| 650 |
_aNew products _9582 |
||
| 700 |
_aMauborgne, Renee _98829 |
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| 942 | _cBK | ||
| 999 |
_c9673 _d9673 |
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