000 01236nam a2200193Ia 4500
008 230621s9999||||xx |||||||||||||| ||und||
020 _a9780061914188 (hb.)
082 _a658.812
_bVAY
100 _aVaynerchuk, Gary
_91657
245 4 _aThe thank you economy
260 _aNew York
_bHarperCollins
_c2011
300 _axvi, 240p.,
500 _ahttps://www.harpercollins.com.au/9780061914188/the-thank-you-economy/
520 _aThe Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.
650 _aBranding (Marketing)
_95332
650 _aCustomer relations
_9771
650 _aSocial media
_95145
942 _cBK
_o658.812 VAY
_2Dewey Decimal Classification
999 _c9612
_d9612