000			01841nam a2200205Ia 4500
008			230621s9999||||xx |||||||||||||| ||und||
020			_a9780743222099 (pbk.)
082			_a303.484 _bROG
100			_aRogers, Everett M. _99192
245		0	_aDiffusion of innovations
250			_a5th ed.
260			_aNew York _bFree Press _c2003
300			_axxi, 551p.,
500			_ahttps://www.simonandschuster.com/books/Diffusion-of-Innovations-5th-Edition/Everett-M-Rogers/9780743222099
520			_aNow in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.
650			_aDiffusion of innovations _9825
650			_aDiffusion of innovations--Study and teaching _99837
650			_aTechnological innovations--Social aspects _94303
942			_cBK _o303.484 ROG _2Dewey Decimal Classification
999			_c9590 _d9590