000			01355nam a2200205Ia 4500
008			230621s9999||||xx |||||||||||||| ||und||
020			_a9781861976109 (pbk.)
082			_a658.8 _bRIE
100			_aRies, Al _99077
245		4	_aThe 22 immutable laws of marketing
260			_aLondon _bProfile Book _c1993
300			_axii, 143p.,
500			_ahttps://profilebooks.com/work/the-22-immutable-laws-of-marketing/
520			_aAl Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.
650			_aMarketing _91631
650			_aNegotiation _91813
650			_aNegotiation in business _91814
700			_aTrout, Jack _99079
942			_cBK _o658.8 RIE _2Dewey Decimal Classification
999			_c9515 _d9515