| 000 | 00888nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 230621s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9781847943569 (pbk.) | ||
| 082 |
_a338.76887 _bHOF |
||
| 100 |
_aHoffman, Greg _99068 |
||
| 245 | 0 |
_aEmotion by design : _bcreative leadership lessons from a life at Nike |
|
| 260 |
_aLondon _bPenguin Books _c2022 |
||
| 300 | _axix, 279p., | ||
| 500 | _ahttps://www.penguin.co.uk/books/444209/emotion-by-design-by-hoffman-greg/9781847943569 | ||
| 520 | _aHow did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide? | ||
| 650 |
_aMarketing--Psychological aspects _99793 |
||
| 650 |
_aNike (Firm) _99388 |
||
| 650 |
_aSporting goods industry _99794 |
||
| 942 |
_cBK _o338.76887 HOF _2Dewey Decimal Classification |
||
| 999 |
_c9510 _d9510 |
||