000			01662nam a2200205Ia 4500
008			230621s9999||||xx |||||||||||||| ||und||
020			_a9781633699861 (pbk.)
082			_a005.8 _bHAR
100			_aHarvard Business Review _94306
245		0	_aCustomer data and privacy : _binsights you need from Harvard Business Review
260			_aBoston _bHarvard Business Review Press _c2020
300			_axvii, 144p.,
440			_aInsights you need from Harvard Business Review _91965
500			_ahttps://blackwells.co.uk/bookshop/product/Customer-Data-and-Privacy-by-Harvard-Business-Review-Press/9781633699861
520			_aCollect data and build trust. With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in the absence of regulation and clear guidelines from most federal or state governments, it's difficult for companies to understand what qualifies as reasonable use and then determine how to act in the best interest of their customers. How do they build, not erode, trust Customer Data and Privacy: The Insights You Need from Harvard Business Review brings you today's most essential thinking on customer data and privacy to help you understand the tangled interdependencies and complexities of this evolving issue. The lessons in this book will help you develop strategies that allow your company to be a good steward, collecting, using, and storing customer data responsibly.
650			_aCustomer relationship management _99265
650			_aData protection _94712
650			_aPrivacy, Right of _95401
942			_cBK _o005.8 HAR _2Dewey Decimal Classification
999			_c9424 _d9424