000			01181nam a22002177a 4500
008			230616b ||||| |||| 00| 0 eng d
020			_a9781119668510 (hb)
082			_a658.8 _bKOT
100			_aKotler, Philip _97320
245			_aMarketing 5.0 : _btechnology for humanity
260			_aNew Jersey _bJohn Wiley & Sons _c2021
300			_axi, 206p.
500			_ahttps://www.wiley.com/en-us/Marketing+5+0:+Technology+for+Humanity-p-9781119668510
520			_a"In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. "
650			_aMarketing _91631
650			_aTechnology _9411
650			_aAI for marketing _98882
700			_aKartajaya, Hermawan _98883
700			_aSetiawan, Iwan _98884
942			_cBK
999			_c8570 _d8570