000			01830nam a22002057a 4500
008			230605b ||||| |||| 00| 0 eng d
020			_a9781633692749 (pbk.)
082			_a658.802 _bKIM
100			_aKim, W. Chan _98827
245			_aThe W. Chan Kim & Renee Mauborgne blue ocean Strategy reader : _bthe iconic articles by the bestselling authors of blue ocean strategy
260			_aBoston _bHarvard Business Review _c2017
300			_axiv, 205p.,
500			_ahttps://store.hbr.org/product/the-w-chan-kim-and-renee-mauborgne-blue-ocean-strategy-reader/10116
520			_aThe best of W. Chan Kim and Renee Mauborgne's articles on blue ocean strategy, all in one place. The seminal book "Blue Ocean Strategy" has sold over 3.6 million copies globally and is in print in 44 languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was originally published in the pages of "Harvard Business Review." This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating "blue oceans"--uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide--tools that have come to make up the blue ocean strategy framework. This collection also features the authors' latest "Harvard Business Review" article, "Red Ocean Traps." Whether or not you're familiar with blue ocean strategy, this book will give you a new perspective on this important framework--and help you implement it in your organization.
650			_aMarket segmentation _98828
650			_aNew products _9582
650			_aMarketing _91631
700			_aMauborgne, Renee _98829
942			_cBK
999			_c8549 _d8549