| 000 | 00967nam a22001937a 4500 | ||
|---|---|---|---|
| 008 | 230601b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780099505693(hb.) | ||
| 082 |
_a302.2 _bHEA |
||
| 100 |
_aHeath, Chip _98752 |
||
| 245 |
_aMade to stick : _bwhy some ideas take hold and others come unstuck |
||
| 260 |
_aLondon _bArrow Books _c2007 |
||
| 300 | _a323p. | ||
| 520 | _a"Why does fake news stick while the truth goes missing? Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:" | ||
| 650 |
_aContext effects (Psychology) _98753 |
||
| 650 |
_aMemetics _98754 |
||
| 650 |
_aSocial psychology _91545 |
||
| 700 |
_aHeath, Dan _98755 |
||
| 942 | _cBK | ||
| 999 |
_c8515 _d8515 |
||