000			01396nam a2200229 4500
008			220903b ||||| |||| 00| 0 eng d
020			_a9780262535984 (pbk.)
082			_a658.575 _bBER
100			_aBernardi, Linda. _92485
245			_aThe inversion factor : _bhow to thrive in the IoT economy
260			_aLondon _bMIT Press _c2017
300			_a232 p.,
500			_ahttps://mitpress.mit.edu/9780262535984/the-inversion-factor/
520			_a"Why companies need to move away from a “product first” orientation to pursuing innovation based on customer need. In the past, companies found success with a product-first orientation; they made a thing that did a thing. The Inversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking “How do the products we make meet customer needs?” companies should ask “How can technology help us reimagine and fill a need?” Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles. Zipcar inverted the traditional car company mission."
650			_aNew products _9582
650			_aStrategic planning _91080
650			_aInternet of things _92486
650			_xEconomy _92489
700			_aSarma, Sanjay. _92487
700			_aTraub, Kenneth R. _92490
942			_cBK
999			_c8141 _d8141