000			01748nam a2200217 4500
008			220306b ||||| |||| 00| 0 eng d
020			_a9781119467472 (pbk.)
082			_a658.4094 _bLEW
100			_aLewrick, Michael _9821
245			_aThe design thinking playbook : _bmindful digital transformation of teams, products, services, businesses and ecosystems
260			_aNew Jersey _bWiley _c2018
300			_a352p.,
500			_ahttps://www.wiley.com/en-us/The+Design+Thinking+Playbook%3A+Mindful+Digital+Transformation+of+Teams%2C+Products%2C+Services%2C+Businesses+and+Ecosystems-p-9781119467472
520			_aA radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief—and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions
650			_aCreative ability in business _9581
650			_aCreative ability in technology _9412
650			_aCreative thinking _9824
700			_aLink, Patrick _9823
700			_aLeifer, Larry _9826
942			_cBK
999			_c7773 _d7773