000			01407nam a2200193 4500
008			220301b ||||| |||| 00| 0 eng d
020			_a9789351109907 (pbk.)
082			_a658.812 _bSIE
100			_aSierra, Kathy _9764
245			_aBadass : _bmaking users awesome
260			_aMumbai _bO'Reilly Media _c2015
300			_a286p.,
500			_ahttps://www.shroffpublishers.com/books/9789351109907/
520			_aImagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams.
650			_aNew products - Marketing _9765
650			_aConsumer satisfaction _9766
650			_aCommercial products - Marketing _9767
942			_cBK
999			_c7753 _d7753