| 000 | 01663nam a2200217 4500 | ||
|---|---|---|---|
| 008 | 220102b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781119387503 (hb.) | ||
| 082 |
_a658.575 _bCAG |
||
| 100 |
_aCagan, Marty _91156 |
||
| 245 |
_aInspired : _bhow to create tech products customers love |
||
| 250 | _a2nd ed. | ||
| 260 |
_aCanada _bJohn Wiley & Sons Inc. _c2018 |
||
| 300 | _axviii, 349p. | ||
| 440 |
_aThe Silicon Valley Product Group Series _91157 |
||
| 500 | _ahttps://www.wiley.com/en-in/INSPIRED%3A+How+to+Create+Tech+Products+Customers+Love%2C+2nd+Edition-p-9781119387503 | ||
| 520 | _aHow do today's most successful tech companies Amazon, Google, Facebook, Netflix, Tesla design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will loveand that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizationsdramatically improving their own product efforts. | ||
| 650 |
_aProduction planning _91158 |
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| 650 |
_aQuality of products _91159 |
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| 650 |
_aConsumer satisfaction _9766 |
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| 942 | _cBK | ||
| 999 |
_c7609 _d7609 |
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