000 01345nam a2200181Ia 4500
008 211217s9999 xx 000 0 und d
020 _a9781118083468
082 _a658.4063
_bKUM
100 _aKumar, Vijay
_96783
245 0 _a101 design methods :
_ba structured approach for driving innovation in your organization
260 _aHoboken
_bJohn Wiley & Sons
_c2013
300 _a326p.
500 _ahttps://www.wiley.com/en-us/101+Design+Methods%3A+A+Structured+Approach+for+Driving+Innovation+in+Your+Organization-p-9781118083468
520 _aThe first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
650 _aOrganizational change
_9583
650 _aTechnological innovations
942 _cBK
999 _c7584
_d7584