000			01554nam a2200181Ia 4500
008			211217s9999 xx 000 0 und d
020			_a9781856694254
082			_a745.2 _bMYE
100			_aMyerson, Jeremy _96792
245		0	_aIdeo : _bmasters of innovation
260			_aLondon _bLaurence King Publishing  _c2004
300			_a160p.
520			_aIDEO is the world's largest and most successful design and development firm. Its client list is an A-Z of leading international corporations, from Amtrak, BMW and Canon to Nike, Pepsi and Samsung. The company was formed in 1991 and its principals, David Kelley, Bill Moggridge and Mike Nuttall, are design pioneers of California's Silicon Valley, riding the wave of high-tech innovation in the region. A multi-disciplinary organization with more than 350 staff worldwide, IDEO has a distinctive design methodology and a renowned culture and process of innovation, which has resulted in an unrivalled track record in developing the products of tomorrow. The original 2001 edition was the first in-depth study of IDEO's working methods and design output, and this new edition brings the story up to date, looking at the company's most recent work, such as that for Prada. It takes an unprecedented look behind the scenes in Palo Alto, San Francisco and London. Featuring essays, interviews and case studies, it is a highly illustrated guide to one of the world's most creative companies.
650			_aDesign _92588
650			_aDesign thinking _96791
650			_aIndustrial design _9391
942			_cBK
999			_c7559 _d7559