000 01262nam a2200217Ia 4500
008 210916s9999 xx 000 0 und d
020 _a9789389949995
082 _a338.5
_bTHO
100 _aThomas, Christopher R.
_97650
245 0 _aManagerial economics :
_btheory and practice
250 _a12th ed.
260 _aChennai
_bMcGraw-Hill
_c2016
300 _a704p.
500 _ahttps://www.mheducation.co.in/managerial-economics-9789389949995-india#tab-label-product-description-title
520 _aThis text is designed to teach students the economic way of thinking about business decisions and strategy. Managerial Economics develops critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms. It is a self-contained textbook that requires no previous training in economics. The text carefully develops and applies the most useful concepts for business decision making and strategic planning.
650 _aEconomics
_9537
650 _aManagerial Economics
_95364
650 _aConsumer Behavior
700 _aMaurice, S. Charles
_97651
942 _cBK
999 _c7321
_d7321