000			01412nam a2200229Ia 4500
008			210916s9999 xx 000 0 und d
020			_a9789353069834
082			_a658.8342 _bSCH
100			_aSchiffman, Leon G. _97486
245		0	_aConsumer behavior
250			_a12th ed.
260			_aNoida _bPearson India Education Services Pvt Ltd _c2019
300			_a670P.
500			_ahttps://www.pearsoned.co.in/web/books/9789353069834_Consumer-Behavior_Leon-G-Schiffman.aspx
520			_aConsumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. Additionally, the present edition has been molded keeping in mind that the Indian marketing context has several unique aspects that are di¬erent from a developed market. The diversity and nuances of such a context have been captured in the back of conceptual frameworks. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been signi cantly updated to address contemporary trends and issues
650			_aConsumer behavior
650			_aMotivation research (Marketing) _97487
650			_aMarketing _91631
700			_aWisenblit, Joseph _97488
700			_aKumar, S. Ramesh _97489
942			_cBK
999			_c7294 _d7294