| 000 | 00987nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 210916s9999 xx 000 0 und d | ||
| 020 | _a9780241184837 (hb.) | ||
| 082 |
_a658.575 _bEYA |
||
| 100 |
_aEyal, Nir _91687 |
||
| 245 | 0 |
_aHooked : _bhow to build habit-forming products |
|
| 260 |
_aUK _bPenguin Business _c2019 |
||
| 300 | _a246p. | ||
| 500 | _ahttps://www.penguin.co.uk/books/278/278201/hooked/9780241184837.html | ||
| 520 | _aA must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather Nir Eyal reveals how successful companies create products people can't put down - and how you can too | ||
| 650 |
_aManagement _9608 |
||
| 650 | _aConsumer behavior | ||
| 650 |
_aNew products _9582 |
||
| 650 | _aConsumers' preferences | ||
| 700 |
_aHoover, Ryan _91690 |
||
| 942 | _cBK | ||
| 999 |
_c7206 _d7206 |
||