000 01372nam a2200205Ia 4500
008 210916s9999 xx 000 0 und d
020 _a9789385965746
082 _a658.4012
_bDHI
100 _aDhir, Sanjay
_97942
245 0 _aCases in strategic management :
_bcreativity and innovation perspective
260 _aChennai
_bMcGraw Hill Education
_c2016
300 _a227p.
520 _aThis case book provides comprehensive coverage of various themes dealt with during teaching and learning of strategic management. It includes 19 carefully researched cases on contemporary themes like creativity and innovation and issues like IPL. It also offers an overview of diverse strategic management processes ranging from environmental analysis, internal analysis, business level strategy, and corporate strategy to globalization. This book will serve as an excellent companion to leading text books on the subject. The cases will help bring to life concepts on ‘strategic formulation’ and ‘strategic implementation’ from an innovation perspective to the foreground of students’ attention. The book can also be used in managerial programs for executives.
650 _aStrategic management processes
_97943
650 _aEnvironmental analysis
_97944
650 _aCorporate strategy
_97945
700 _aDhir, Swati
_97946
700 _aSushil
_97947
942 _cBK
999 _c7168
_d7168