000 01654nam a2200217Ia 4500
008 210916s9999 xx 000 0 und d
020 _a9788120348851
082 _a658.4012
_bDAV
100 _aDavid, Fred R.
_97988
245 0 _aStrategic Management concepts and cases :
_ba competitive advantage approach
250 _a14th ed.
260 _aDelhi
_bPHI Learning Pvt Ltd
_c2014
300 _a271p.
520 _aThe new edition of this widely-read book provides an effective approach for developing a clear strategic plan in the new world order. Changes made in this edition are aimed at illustrating the effect of new business concepts and techniques on strategic management theory and practice. Due to the magnitude of recent changes affecting companies, cultures and countries, every page of this edition has been updated. A few new features of this edition are given below. Brand new Cohesion Case on Walt Disney company. Brand new or improved Assurance of Learning Exercises at the end of all chapters to apply chapter concepts. The exercises prepare students for strategic management case analysis. Brand new examples throughout the book. All new current readings at the end of each chapter; new research and theories of seminal thinkers in strategy development, such as Arnoff, Chandler, Porter, Hamel, Prahald, Mintzberg and Barney. Twenty-seven brand new cases grouped by industry.
650 _aNew business concepts and techniques
_97989
650 _aStrategic management
_97948
650 _aBusiness Ethics
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650 _aSocial Responsibility
_97990
650 _aEnvironmental Sustainability
_97991
942 _cBK
999 _c7146
_d7146