000 | 01654nam a2200217Ia 4500 | ||
---|---|---|---|
008 | 210916s9999 xx 000 0 und d | ||
020 | _a9788120348851 | ||
082 |
_a658.4012 _bDAV |
||
100 |
_aDavid, Fred R. _97988 |
||
245 | 0 |
_aStrategic Management concepts and cases : _ba competitive advantage approach |
|
250 | _a14th ed. | ||
260 |
_aDelhi _bPHI Learning Pvt Ltd _c2014 |
||
300 | _a271p. | ||
520 | _aThe new edition of this widely-read book provides an effective approach for developing a clear strategic plan in the new world order. Changes made in this edition are aimed at illustrating the effect of new business concepts and techniques on strategic management theory and practice. Due to the magnitude of recent changes affecting companies, cultures and countries, every page of this edition has been updated. A few new features of this edition are given below. Brand new Cohesion Case on Walt Disney company. Brand new or improved Assurance of Learning Exercises at the end of all chapters to apply chapter concepts. The exercises prepare students for strategic management case analysis. Brand new examples throughout the book. All new current readings at the end of each chapter; new research and theories of seminal thinkers in strategy development, such as Arnoff, Chandler, Porter, Hamel, Prahald, Mintzberg and Barney. Twenty-seven brand new cases grouped by industry. | ||
650 |
_aNew business concepts and techniques _97989 |
||
650 |
_aStrategic management _97948 |
||
650 |
_aBusiness Ethics _93627 |
||
650 |
_aSocial Responsibility _97990 |
||
650 |
_aEnvironmental Sustainability _97991 |
||
942 | _cBK | ||
999 |
_c7146 _d7146 |