000			02001nam a2200169Ia 4500
008			210916s9999 xx 000 0 und d
020			_a9788131519424
082			_a338.5 _bHIR
100			_aHirschey, Mark _98010
245		0	_aManagerial economics
250			_a12th ed.
260			_aDelhi _bCengage India Pvt Ltd _c2009
300			_a836p.
520			_aThe economic concepts presented in MANAGERIAL ECONOMICS, 12e , show students how to use common sense to understand business and solve managerial problems. This innovative text helps students develop and sharpen their economic intuitionan invaluable skill that helps students, as future managers, decide which products to produce, costs to consider and prices to charge, as well as the best hiring policy and the most effective style of organization. With its unique integrative approach, the text presents the firm as a cohesive, unified organization and demonstrates that important business decisions are interdisciplinary. A basic valuation model is constructed and used as the underlying economic model of the firm each topic is then related to an element of the value maximization modela process that shows how management integrates accounting, finance, marketing, personnel and production functions. The text also provides an intuitive guide to marginal analysis and basic economic relations. Once students grasp the importance of marginal revenue and marginal costs, the process of economic optimization becomes intuitively obvious. In addition, a wide variety of examples and simple numerical problems vividly illustrate the application of managerial economics to a vast assortment of practical situations. By studying the material in MANAGERIAL ECONOMICS, 12e, those seeking to further their business careers learn how to more effectively collect organize and analyze information. They gain powerful tools that can help them become more successful and satisfied in their careers.
650			_aManagerial economics _95364
942			_cBK
999			_c7144 _d7144