000			01373nam a2200217Ia 4500
008			210916s9999 xx 000 0 und d
020			_a9780367241391
082			_a796.0688 _bNIC
100			_aNicholson, Matthew _96573
245		0	_aSport and the media : _bmanaging the nexus
250			_a2nd ed.
260			_aNew York _bRoutledge _c2015
300			_a303p.
520			_aThe relationship between sport and the media is the defining commercial connection for both industries at the beginning of the twenty-first century. The media has transformed sport from an amateur pursuit into a hyper-commercialised industry, while sport has delivered massive audiences and advertising revenues to the media. As such, the sport media relationship must be managed. Sport & the Media: managing the sport-media nexus is a unique text which combines an analysis of the sport media industry with practical sport media management skills. The book is designed to equip students within sport management and related courses that need to understand the nature and scope of the sport media nexus, as well as develop the skills to manage the media promotion and coverage of sport organisations.
650			_aMass media _95360
650			_aSports _96207
650			_aPhysical education _96459
700			_aSherwood, Merryn _96574
700			_aKerr, Anthony _96575
942			_cBK
999			_c6980 _d6980