000			01628nam a2200253Ia 4500
008			210916s9999 xx 000 0 und d
020			_a9781484240403
082			_a658.872 _bGON
100			_aGonçalves, Alex _95142
245		0	_aSocial media analytics strategy : _busing data to optimize business performance
260			_aNew York _bApress _c2017
300			_a306p.
520			_aThis book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don’t go into the everyday details and also don’t touch upon common mistakes made by marketers.
650			_aBusiness & Economics _95143
650			_ae-commerce _95144
650			_aSocial media _95145
650			_aBig data, _92939
650			_aManagement science _95146
650			_aTelemarketing _95147
700			_aInternet marketing _95148
856			_uOnline Trading
856			_uComputers & Information Technology
942			_cBK
999			_c6920 _d6920