000			01824nam a2200193Ia 4500
008			210916s9999 xx 000 0 und d
020			_a9789353286927
082			_a302.230954 _bKHA
100			_aKhan, Farhat Basir _95709
245		4	_aThe game of votes : _bvisual media politics and elections in the digital era
260			_aNew Delhi _bSage _c2019
300			_a232p.
500			_ahttps://us.sagepub.com/en-us/nam/the-game-of-votes/book271611
520			_aTaking the reader on a roller coaster ride, The Game of Votes showcases the full spectrum of the key actors and stars of the electoral arena, the rise and fall of political parties, the role of the digital and technology platforms, and the emergence of fake news impacting election outcome in India and across the world. The book is a veritable prime on Indian politics, as it runs through the entire history of Indian polity and provides insights into how political parties gradually shifted from campaigning on their own to hiring top-notch advertising agencies. It tells the story of how Modi won the election in 2014 and repeated an exceptional performance in 2019. It also gives a bird’s eye view of how Barack Obama and Donald Trump ran their election campaigns and how to understand critical developments in political communication. The book provides glimpses of international politics in the US and Europe and covers important developments in Egypt and South East Asia, drawing comparisons between the Western world with the fast-changing developments in India. This book brings the readers face-to-face with the changing dynamics of election campaign and democracy. This is the inside story behind the game of votes in India.
650			_aMass media--Political aspects _91258
650			_aIndia _9456
650			_aElections _95242
942			_cBK
999			_c6172 _d6172