000 01039nam a2200193Ia 4500
008 210916s9999 xx 000 0 und d
020 _a9780143446842
082 _a324.954
_bSIN
100 _aSingh, Shivam Shankar
_95946
245 0 _aHow to win an Indian election :
_b what political parties don't want you to know
260 _aGurgaon
_bPenguin
_c2019
300 _a248p.
500 _ahttps://penguin.co.in/book/how-to-win-an-indian-election/
520 _aWhat role do political consultants play in election campaigns? How are political parties using technological tools such as data analytics, surveys and alternative media to construct effective, micro-targeted campaigns? How does the use of money impact election results? What aids in the en masse dissemination of divisive propaganda and fake news? What does it take to win an election in India today? What is the future of politics in the country?
650 _aPolitics and government
_91261
650 _aIndia
_9456
650 _aPolitical campaigns
_93852
942 _cBK
999 _c5839
_d5839