000			01926nam a22002057a 4500
008			240917b |||||||| |||| 00| 0 eng d
020			_a9781444788600(pbk.)
082			_a381 _bFIS
100			_aFisman, Ray _95408
245			_aThe inner lives of markets: _bhow people shape them--and they shape us
260			_aLondon _bJohn Murray Learning _c1988
300			_ax, 206p.
500			_ahttps://www.hachette.co.uk/titles/tim-sullivan-2/the-inner-lives-of-markets/9781610394925/
520			_aAmerica’s economic revolution isn’t just driven by technology. It’s about markets.The past twenty-five years have witnessed a remarkable shift in how we get the stuff we want. If you’ve ever owned a business, rented an apartment, or shopped online, you’ve had a front-row seat for this revolution-in-progress. Breakthrough companies like Amazon and Uber have disrupted the old ways and made the economy work better,all thanks to technology.At least that’s how the story of the modern economy is usually told. But in this lucid, wry book, Ray Fisman and Tim Sullivan show that the revolution is bigger than tech: it is really a story about the transformation of markets. From the auction theories that power Google’s ad sales algorithms to the models that online retailers use to prevent internet fraud, even the most high-tech modern businesses are empowered by theory first envisioned by economists.And we’re all participants in this revolution. Every time you book a room on Airbnb, hire a car on Lyft, or click on an ad, you too are reshaping our social institutions and our lives. The Inner Lives of Markets is necessary reading for the modern world: it reveals the blueprint for how we work, live, and shop, and offers wisdom for how to do it better.
650			_aAdvertising _912141
650			_aMarkets _912142
650			_aNetwork Economy _912143
700			_aSullivan, Tim _910998
942			_cBK
999			_c10785 _d10785