Good strategy bad strategy : the difference and why it matters
Material type: TextPublication details: London Profile Books 2017Description: xii, 322pISBN:- 9781781256176 (pbk.)
- 658.4012 RUM
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Plaksha University Library | Management | 658.4012 RUM (Browse shelf(Opens below)) | Available | 004076 |
https://profilebooks.com/work/good-strategy-bad-strategy/
"When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.
Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument."
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