The $10 trillion prize : captivating the newly affluent in China and India

By:

Silverstein, Michael J

Contributor(s):

Material type: Text

TextPublication details: Boston Harvard Business Review Press 2012Description: xix, 314pISBN:

9781422187050(hb.)

Subject(s):

DDC classification:

658.840951 SIL

Summary: It is the dawn of the emerging consumer: Are you ready? By 2020, consumers in China and India will generate more than $10 trillion of total annual revenue for companies selling to them. This book provides a comprehensive profile of the emerging middle-class households - 300 million strong - that will change the global marketplace.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Plaksha University Library	Management	658.840951 SIL (Browse shelf(Opens below))	Checked out	16/09/2024	004900

It is the dawn of the emerging consumer: Are you ready? By 2020, consumers in China and India will generate more than $10 trillion of total annual revenue for companies selling to them. This book provides a comprehensive profile of the emerging middle-class households - 300 million strong - that will change the global marketplace.

There are no comments on this title.

to post a comment.