Strategic Management concepts and cases : a competitive advantage approach

By:

David, Fred R

Material type: Text

TextPublication details: Delhi PHI Learning Pvt Ltd 2014Edition: 14th edDescription: 271pISBN:

9788120348851

Subject(s):

DDC classification:

658.4012 DAV

Summary: The new edition of this widely-read book provides an effective approach for developing a clear strategic plan in the new world order. Changes made in this edition are aimed at illustrating the effect of new business concepts and techniques on strategic management theory and practice. Due to the magnitude of recent changes affecting companies, cultures and countries, every page of this edition has been updated. A few new features of this edition are given below. Brand new Cohesion Case on Walt Disney company. Brand new or improved Assurance of Learning Exercises at the end of all chapters to apply chapter concepts. The exercises prepare students for strategic management case analysis. Brand new examples throughout the book. All new current readings at the end of each chapter; new research and theories of seminal thinkers in strategy development, such as Arnoff, Chandler, Porter, Hamel, Prahald, Mintzberg and Barney. Twenty-seven brand new cases grouped by industry.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Plaksha University Library	Management	658.4012 DAV (Browse shelf(Opens below))	Available		001854

The new edition of this widely-read book provides an effective approach for developing a clear strategic plan in the new world order. Changes made in this edition are aimed at illustrating the effect of new business concepts and techniques on strategic management theory and practice. Due to the magnitude of recent changes affecting companies, cultures and countries, every page of this edition has been updated. A few new features of this edition are given below.

Brand new Cohesion Case on Walt Disney company.
Brand new or improved Assurance of Learning Exercises at the end of all chapters to apply chapter concepts. The exercises prepare students for strategic management case analysis.
Brand new examples throughout the book.
All new current readings at the end of each chapter; new research and theories of seminal thinkers in strategy development, such as Arnoff, Chandler, Porter, Hamel, Prahald, Mintzberg and Barney.
Twenty-seven brand new cases grouped by industry.

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