Consumer behavior

By:

Schiffman, Leon G

Contributor(s):

Material type: Text

TextPublication details: Noida Pearson India Education Services Pvt Ltd 2019Edition: 12th edDescription: 670PISBN:

9789353069834

Subject(s):

DDC classification:

658.8342 SCH

Summary: Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. Additionally, the present edition has been molded keeping in mind that the Indian marketing context has several unique aspects that are di¬erent from a developed market. The diversity and nuances of such a context have been captured in the back of conceptual frameworks. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been signi cantly updated to address contemporary trends and issues

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Plaksha University Library	Management	658.8342 SCH (Browse shelf(Opens below))	Available		002006

https://www.pearsoned.co.in/web/books/9789353069834_Consumer-Behavior_Leon-G-Schiffman.aspx

Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. Additionally, the present edition has been molded keeping in mind that the Indian marketing context has several unique aspects that are di¬erent from a developed market. The diversity and nuances of such a context have been captured in the back of conceptual frameworks. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been signi cantly updated to address contemporary trends and issues

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